Business as usual isn't working...
Most arts marketing advice I see is tactical: better messaging, segmentation, retention…
And while these are important (and I’ve built a successful 20-year career with them), they don’t address what's driving the long-term decline in audiences and relevance that we've been seeing.
That’s why I created SECTORLAB: to reinvent how we grow audiences in the arts.
To grow audiences, we need to matter to more people.
Doubling down on relevance, broadening our appeal, creating extraordinary experiences – these are the keys to success in the 21st century. But how?
My MATTER MORE framework provides a roadmap – and is the culmination of more than two years of research fused with insights from sports, entertainment, experience design, and more.
Learn more about the Matter More Framework
My work
These are some of the offerings I provide as part of SECTORLAB. While my availability is frequently limited, if you'd like to work together (or learn more) please email me.
01
Strategic Audience Growth Planning
I help organizations build audiences for the future using the Matter More framework: through shorter-term Opportunity Identification Sprints, and more comprehensive Master Plans.
02
The future of experience
As part of my research, I’ve partnered with some of today’s top immersive and experience designers to collaborate on ways to bring these high-demand, high-impact offerings to our sector.
03
Loyalty Lab
I have been a pioneer in developing monthly subscription/membership models in the arts – which offer tantalizing advantages vs. traditional subscriptions.
About me
My name is Jim Sector. After working as Marketing Director at a ‘Big Five’ Orchestra, I’ve consulted with cultural organizations of all sizes and disciplines nationally and internationally.
SECTORLAB represents a personal mission to reinvent how we grow audiences and deliver on the promise that I believe the arts can have on society.
Who I've worked with...
You're our secret weapon.
My clients say...
Get in touch
I'd love to hear from you.